Ny Combo mpandresy amin'ny vokatra, safidy ary fihetsem-po

ebook jellyvisionThe Jellyvision Lab dia namoaka ebook kely mahavariana momba ny fomba fanolorana ny safidin'ny vokatra. Mampitaha ny fihetsiky ny mpiantsena amin'ny fivarotana lehibe amin'ny Internet ireo ebook ireo ary manome porofo fa mitovy ny fihetsika.

You might think that a supermarket is enormous, but Jellyvision reminds us that there's an infinite amount of space on the web, and how you present your products and services can make all the difference. Here are the lessons learned (content quoted and paraphrased from the eBook):

  • Vokatra bebe kokoa, mpanjifa sambatra kokoa – If you try to have a site that pleases everyone, you'll create something that no one loves. Create for different segments to get liked by each segment. Market the right product to the right customers. Resource: The Ketchup Conundrum.
  • Saingy… Safidy bebe kokoa, Vitsy ny varotra – Too many choices on the same page will confuse visitors and they will leave. Provide them with categories and filters so they can hide what they don't need.
  • Tsy misy fihetsem-po, tsy misy fanapahan-kevitra - Raha tsy misy fihetsem-po dia mamakafaka sy mampitaha fotsiny ny ati-doha, mamakafaka ary mampitaha, mamakafaka ary mampitaha nefa tsy mahazo fehin-kevitra - lasa tsy mazava saina pathologically. Ny fihetsem-po no tena ahafahanao manapa-kevitra amin'ny safidy samihafa.

Ny eBook dia mandeha amin'ny antsipiriany bebe kokoa ary mamerina ny fehin-kevitra rehetra miaraka. Sintomy izany rehefa mahazo fotoana ianao ary matokia fa hanaraka ny bilaogy Jellyvision, Ilay Mpiresaka.

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