Media sosialy & Influencer Marketing

Tena ao anatin'ny 1% -n'ny LinkedIn ve ianao?

Numbers. Sometimes they drive me nuts. Today is a great example. LinkedIn emailed congratulating their members in the top percent of profiles viewed. Here’s the key… profiles nijery. Here’s what the email looks like… compliments of friend Daren Tomey:

Daren Tomey

Daren is a hard-charger in my 1% club of sales executives nationwide. I’m not going to take that away from him. Why would Daren’s profile be one of the top viewed? And how can you get into the 1 percent club?

Ny antsasaky ny fitoviana dia tsotra, ny sasany kosa sarotra.

  1. Fijery misimisy kokoa: Daren is a Chief Revenue Officer in the Martech industry. Sales are brutal, turnover is high, and companies are always looking for talent. The key here is looking. Mijery = fomba fijery. So, put sales management or executive in your profile, and you’ll skyrocket. Within my network, most of the top percenters were in sales.
  2. More Connections: Daren also works hard at connecting to prospective customers on LinkedIn. Daren knows just about everyone in the country from every major company. He’s an incredible networker and has a ton of relationships. He’s well-respected in the software and technology industry and in the who’s who of sales leaders. The fifandraisana bebe kokoa, ny tsara kokoa azo inoana fa jerena ny mombamomba azy.

Buzzfeed dia nanao asa tsara mamaky ny isa and rightly criticizing the subsequent sharing that followed across the social web. This campaign was a bit shady in my opinion. It built on LinkedIn users’ ego to manipulate them into sharing the LinkedIn brand – which is strongly evident on the outbound communications.

This is the kind of campaign that drives me nuts. The percent is a ridiculous number that means nothing… truly nothing. You didn’t get one of these emails if you’re a superstar in your field who is picky about who you connect with on LinkedIn. But if you’re in an industry with heavy recruitment with a big network… and you’re crappy at your job… you still received one of these emails.

Reputation be damned, endorsements discarded… tell someone they’re special so they share it. And it worked flawlessly.

Mampahatsiahy ahy ny iray amin'ireo T-shirt misy ahy: Manokana ianao. Toy ny olon-drehetra ihany.

Douglas Karr

Douglas Karr dia CMO ny OpenINSIGHTS ary ny mpanorina ny Martech Zone. Nanampy tamin'ny fanombohana MarTech am-polony maro i Douglas, nanampy tamin'ny fahazotoana mitentina 5 miliara dolara amin'ny fividianana sy fampiasam-bola Martech, ary manohy manampy ireo orinasa amin'ny fampiharana sy ny automatique ny paikady momba ny varotra sy ny varotra. Douglas dia fanovàna nomerika eken'ny sehatra iraisam-pirenena ary manampahaizana sy mpandahateny MarTech. Douglas dia mpanoratra navoakan'ny torolàlana Dummie ary boky fitarihana orinasa.

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