Tonga eto ireo bitsika fanamafisana ny olo-malaza!

Screen Shot 2014 10 18 amin'ny 11.48.39 PM

Do celebrity endorsements work? Yes, they do. Otherwise, we wouldn't see advertisements with celebrities every day, would we? Catherine Zeta-Jones' endorsement deal with T-Mobile was reportedly worth 20 Million. Subsequently, T-Mobile's national sales jumped 25% during the campaign. Celebrity endorsements are now on Twitter, too!

Fa maninona no miasa ny doka malaza?

Miasa amin'ny ambaratonga telo samihafa ny doka malaza:
Kendra-on-twitter.png

  1. mahazatra - mahita dokam-barotra an-jatony isan'andro isika, noho izany ny fahaizana manavaka ny dokam-barotra no fanalahidy ary afaka manome izany ny olo-malaza. Catherine Zeta-Jones dia nahatonga ny olona hijery akaiky kokoa noho ilay lehilahy Verizon!
  2. alain-tahaka – we're a driven (shallow) society and the dreams of wealth and fame influence us. Seeing someone we hope to be like or are attracted to is a strong advertising tactic. No doubt that Ashton Kutcher and Oprah Winfrey (sigh) drove millions of new users to Twitter… now they can make some bucks on it!
  3. Reputability – being recognized as a reputable business is key to a business' growth. Customes rarely do business with another business unless they trust that the business is legitimate. A celebrity endorsement can definitely speed the time it takes for your business to be seen as reputable.

Miaraka amin'ny fanombohana Bitsika tohanana, you can purchase sponsored tweets via Izea's system. No joke here – you can get everyone from Kim Kardashian to Bob Vila! I signed up today and have the outlandish price tag of $25 per tweet. I supposed that's ok… given that Kendra's price tag is too much to publish on the site! (I'm not sure Kendra will be driving sales of my e-Boky or mampitombo ny fifamoivoizana mankamin'ny bilaogy)…

Ahoana no fiasan'ny bitsika tohanan'ny

fanehoan-kevitra iray

  1. 1

    Eritreritra mahaliana DK. Nihevitra fotsiny aho fa hitady fikarohana mahaliana izay manohana ny fanohanan'ny olo-malaza. Ny ankabeazan'ny teôria teôria dia avy amin'ny taratasim-panoratana momba ny fandresen-dahatra ny olombelona navoakan'i Richard Petty sy John Cacioppo ao amin'ny Elaboration Likelihood Model. Ny filazan'izy ireo dia misy làlana roa voalohany mankany amin'ny fandresen-dahatra ara-tsaina, ny afovoany sy ny peripheral (noheverina fa niova ho toy ny rafitra ara-tsaina hanakanana ny be loatra amin'ny fampahalalana). Ny afovoany dia adihevitra lojika kokoa ary voahodina amin'ny alàlan'ny loharanom-pahalalana feno ao an-tsaina raha ny peripheral kosa dia ny fomba fisainan'ny saina manao karazana fitsarana "mandalo" isan-karazany. Ny tena mahaliana indrindra dia ny antony mamaritra ny fomba hanomezantsika fitsarana ny vaovao voavolavola peripherally dia voafaritry ny fiheveran'ny olombelona tena ambany - toy ny taona, antsoin'ny lahy sy ny vavy, ny toerana misy ny olo-malaza, na ny tombotsoan'ny tena manokana. Zavatra tena mahaliana tokoa, ary misy fikarohana marobe an-taonina any raha te hijery ianao na ny mpamaky.

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