Analytics sy fitsapana

The Visual Display of Information: Omniture vs Webtrends

We have clients that utilize both Omniture and Webtrends. Of course, if you’ve read this blog, you know that Webtrends is a client. That’s full disclosure that I may have a biased view of things… but hopefully one look at the new user interfaces developed for each version will provide you some food for thought.

I’ve said before that the problem with most Analytics platforms is that they typically provide reports, but they lack the ability to visually display information so that you can make the appropriate fanapahan-kevitra.

Here’s the latest improvements to Omniture SiteCatalyst 15 product as relayed through their recent video.
omniture screenshot

Ouch.

Webtrends Analytics 10 provides a new UI that is highly intuitive, refined and easy to navigate. The UI is designed for click and touch interfaces providing a highly visual way to look at your data. The user interface utilizes thumbnails to provide an image of the digital property you are tracking.

Webtrends is also introducing Spaces – A space is any application, website, or platform instance that you want to track. This could be your Facebook page, your website, your Android app, etc. Spaces auto-organize profiles. Profiles have long been a huge feature in Webtrends, providing great flexibility, but it came at a cost – organization. Now, profiles snap to Spaces.

webtrends screenshot

Wow.

Rehefa John Lovett saw the preview, he put it best… “It looks like an Infographic!”. I think that tells the entire story… Webtrends Analytics 10 has evolved beyond reporting and is now visually displaying information in a manner that enables companies to make decisions.

Douglas Karr

Douglas Karr dia CMO ny OpenINSIGHTS ary ny mpanorina ny Martech Zone. Nanampy tamin'ny fanombohana MarTech am-polony maro i Douglas, nanampy tamin'ny fahazotoana mitentina 5 miliara dolara amin'ny fividianana sy fampiasam-bola Martech, ary manohy manampy ireo orinasa amin'ny fampiharana sy ny automatique ny paikady momba ny varotra sy ny varotra. Douglas dia fanovàna nomerika eken'ny sehatra iraisam-pirenena ary manampahaizana sy mpandahateny MarTech. Douglas dia mpanoratra navoakan'ny torolàlana Dummie ary boky fitarihana orinasa.

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